Automating QA Across 150+ Countries for EssilorLuxottica With Playwright and 300+ Test Scenarios
Industry
Retail
Service
Quality Assurance
Tech Stacks
Playwright, Jira, Zephyr, Postman
Executive Summary
AiimOne built a scalable QA automation framework for EssilorLuxottica that covers 300+ critical test scenarios across 150+ countries, lifting test coverage by 90%, cutting release cycles by 40%, and dropping production defects by 75%.
EssilorLuxottica is a world-leading eyewear brand running localized retail and e-commerce sites across 150+ countries and 20+ market configurations. Their QA process was mostly manual, slow to keep up with release cycles, and shaky under peak traffic. AiimOne built a Playwright-based automation framework wired directly into their CI/CD pipelines, integrated Zephyr, Postman, and Jira for management and reporting, and set up visual regression testing to keep the UI consistent across every market.
Key Results:
- 90% improvement in test coverage across critical workflows
- 40% faster release cycles across global sites
- 75% reduction in production defects
- 300+ critical e-commerce test scenarios automated
- Reliable operations across 150+ countries and 20+ market configurations
- Consistent user experience across every browser and localized site
- Faster issue detection through CI/CD integration
What Was Breaking QA at Global Scale?
Manual Testing Couldn’t Keep Up With 150+ Countries and Tight Release Cycles
EssilorLuxottica’s QA process was mostly manual with limited coverage across 20+ market configurations and no reliable way to test performance during peak sales periods.
Global e-commerce runs on tight release cycles, and every localized site has its own quirks. Manual QA couldn’t cover the ground fast enough, and every release meant crossing fingers on browsers, markets, and traffic loads.
The specific pain points:
- Slow and manual regression testing consumed significant time on every release
- Limited test coverage across 20+ market configurations
- Gaps in testing allowed issues to reach production
- Multiple browsers made consistent UI quality difficult
- Tight release cycles left little time for thorough testing
- Peak sales performance was difficult to predict and prepare for
EssilorLuxottica needed a QA engine that could match the scale of the business.
Goals and Objectives
Automate Testing and Cover Every Market
EssilorLuxottica wanted automated regression testing across every critical workflow cross-browser and cross-market reliability faster releases and performance monitoring for peak traffic.
The full goal set:
- Automate regression testing across every critical workflow
- Ensure cross-browser and cross-market functionality across localized sites
- Reduce manual QA effort and human error
- Improve test coverage and testing accuracy
- Accelerate release cycles without compromising quality
- Monitor performance during high-traffic periods
How Do You Automate QA Across 150+ Countries and 20+ Markets?
Reliable Testing From Development to Production
AiimOne built a scalable Playwright QA automation framework plugged straight into EssilorLuxottica’s CI/CD pipelines with visual regression testing and performance benchmarks for peak sales periods.
The framework came together in layers:
- Playwright automation ran end-to-end e-commerce workflow tests across every browser and market configuration. Every commit got validated automatically.
- CI/CD integration meant the automation ran as part of the release pipeline. Developers got instant feedback before anything hit production.
- Zephyr, Postman, and Jira were wired together for test management, tracking, and reporting, so QA activity stayed visible across the business.
- Visual regression testing caught UI inconsistencies across localized sites, keeping the customer experience clean market by market.
- Performance benchmarks were set up specifically for peak sales periods, giving the team a way to predict how the platform would hold up under load.
Phased Rollout Automation Across 300+ Scenarios Team Enablement
Automated 300+ critical test scenarios covering the full e-commerce workflow.
Built cross-browser and cross-market coverage for every localized site.
Integrated automation with CI/CD pipelines so tests run on every build.
Added visual testing to maintain consistent UI across markets.
Established performance benchmarks for peak traffic periods.
Continuously monitored and fine-tuned the test suite for reliable performance.
Trained EssilorLuxottica's internal QA teams to run and extend the automation independently.
What Changed After Rollout?
EssilorLuxottica Now Ships Faster With Fewer Defects Across Every Market They Operate In
The QA framework lifted test coverage by 90%, cut release cycles by 40%, and dropped production defects by 75% while keeping every localized site consistent for customers around the world.
Outcomes:
- Test coverage climbed 90%, leaving far fewer gaps for defects to slip through.
- Release cycles got 40% faster, so the business ships more often with confidence.
- Production defects dropped 75%, protecting the customer experience and revenue.
- Operations are now reliable across 150+ countries and 20+ market configurations.
- The user experience stays consistent across every browser and localized site.
- Issues get caught earlier through CI/CD integration, before they reach customers.
- The internal QA team now runs and extends the automation on their own, keeping the framework sustainable long-term.
- Peak sales periods are predictable thanks to performance benchmarking baked in from day one.